Machine-to-machine (M2M) technology is changing the way companies and customers communicate and interact with one another. Connected technology is growing, and allowing for more efficient means of communication.

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Today, more smartphones are bought than PCs. More conversations take place through social media portals than through standard voice calls. More people are consuming video content on mobile devices than on traditional broadcast television.

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Last week in our discussion on monetizing the explosion of data, we had looked at the challenges imposed by the explosion of data and the need to re-think the existing architecture and take a holistic approach by integrating multiple silos into a cross-leveraged network infrastructure that delivers fair-play, tiered services supported by personalized premium & value-added options.. Fundamentally this requires a new data-centric approach that builds the ability to distinguish & differentiate various use-cases, a dynamic policy control structure, and intergration with real-time charging, self-care, payment & notification systems.

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More than a decade ago when mobile infrastructure companies, service providers, and device makers started working on Location Based Services (LBS), analysts predicted LBS as "the next big thing” in the mobile services market. Operators had expected to increase their average revenue per user (ARPU) by deploying location services. Network infrastructure vendors made significant investments on increasing the accuracy of a user’s location using various technologies like GPS, AGPS, and cell-IDs. And, application vendors and device makers were pretty excited about the possibilities of LBS. But, "the next big thing” never happened.

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As you probably will have noticed, we recently updated our strategic positioning and branding, introducing the Aricent Group as a provider of “innovation services for the connected world.” The Aricent Group name now serves as the new corporate brand for the company, with product innovation, design, and related engineering offerings marketed under the frog brand, and R&D engineering and carrier services marketed under the Aricent brand. The brands will each maintain their own client base and continue to collaborate in situations where clients can benefit from the Aricent Group's full breadth of capabilities.

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