Successful consumer experiences are as much about behind-the-scenes business operations and processes as they are about easy-to-use products and cool designs. 

There is no doubt anymore that most companies recognize the true power of experience—thanks in large part to Apple, who has successfully emphasized user experience as an important element of success. And yet, it’s amazing to see that there is no simple definition of what “experience” really means or entails. Is it the overall interaction with a cool or smart design or is it confined to the graphic user interface (GUI)? I would say both. But I would also add that the complete user experience must also entail the service flows around various experience touch points.

The fact is, experience is the art of taking all those behind-the-scenes business processes and operating complexities (which we always tend to overlook), rationalizing them into streamlined functions, and then hiding them from the user by creating easy-to-use touch points and cool designs. So far, this is what has set Apple ahead of the competition, even as the competition floods the market with a surfeit of Apple look-alike products.

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Earlier this week we held a webinar - "7 Myths about Agile Testing - Busted!" - that generated a lot of good questions about how best to conduct testing while in a fast-paced, fluid Agile environment. We didn't have time to get to all the questions, so the Aricent experts who ran the webinar, Gopinath Ramachandran, Gayatri Singla, and Srimanta Kumar Purohit, have gone through the unanswered questions and answered them below.

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Earlier this week we held a webinar - "7 Myths about Agile Testing - Busted!" - that generated a lot of good questions about how best to conduct testing while in a fast-paced, fluid Agile environment. We didn't have time to get to all the questions, so the Aricent experts who ran the webinar, Gopinath Ramachandran, Gayatri Singla, and Srimanta Kumar Purohit, have gone through the unanswered questions and answered them below.

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Apple's World Wide Developers Conference keynote last week will be remembered for two things: the bloodbath of disrupted developers and apps it left in its wake, and that it was as important for cloud services as the iPod was for digital music, and that the iPhone was for smartphones.

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Two weeks ago, the impressive glass house of the CCD venue in Dublin hosted the TMF conference, an annual event that brings together the great and good of the global telco world. Global business leaders, service and product innovators, and world-class engineers gathered to mingle and talk shop. However, the forum’s real stage is for engineers and technicians to share their knowledge. They, after all, are the ones on the front lines determining the policies and procedures that will assure the delivery of the unstoppable growth of communication.

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There are now more than 1 billion people around the world who have mobile phones but no bank accounts. It is is therefore not surprising that Mobile Financial Services have been hailed as an effective means for providing the unbanked population in emerging markets with access to essential financial services. Providers like M-Pesa in Kenya or M-Paisa in Afghanistan (researched on the ground by frog executive creative director Jan Chipchase) have gained traction and are considered to be potentially groundbreaking “reverse” innovations that could also inspire business models in developed markets where Mobile Financial Services are on the rise, too (nearly 30 million Americans accessed financial services accounts through their mobile phones in the fourth quarter of 2010, a 54% rise on the same period the previous year, according to comScore). But how widespread is the adoption of these services really among “the unbanked”?

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