Reverse innovation stories in emerging markets highlight the untapped potential of innovating operating and business practices in developed markets.

The more I read about “reverse innovation” and the opportunity this creative method of rethinking products and services has opened up for the developed world, the more I see how important operating and business processes are. What’s interesting is that in the telecom industry the best examples (and the most successful ones) are coming out of emerging economies. This shouldn’t be a surprise as innovation in the emerging world has been an outcome of the prevailing business pressures that left little option but to change conventional thinking.

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You are probably familiar with Parkinson’s law, either by name or just by experience. Parkinson’s Law states: “Work expands so as to fill the time available for its completion”. We have all seen this dreaded fact play out on a project at some point. And without proper planning and tracking the available time tends to expand as well, along with the work.

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