Balancing vision and value

Senior technology leaders--CTOs and executives of Product Development & Engineering—must split their attention between keeping today’s products and services up to date and vibrant as they ideate, design and develop tomorrow’s digital blockbusters and breakthroughs. They must constantly monitor the pace and potential of emerging technologies to ensure their portfolios are balanced correctly--keeping one foot in today and the other in tomorrow. It often seems like an impossible task for an R&D organization to solve for rapid and durable growth, access to new markets and maintain the steady returns of its well established brands or products.

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Hackathons have grown into a very interesting and productive trend over the last decade, not just to showcase or jam tech ideas but to back a cause or find innovative solutions. These codefests as they are otherwise called, in the recent years, have created some major companies like GroupMe and highly popular ideas including the Facebook ‘Like Button.’

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We have seen a lot of rivalry and battles among top brands, through the medium of advertising - a few memorable ones would be - Coca Cola versus Pepsi, Dell versus HP or Samsung versus Apple! One unnoticed war or should we say a cold war, is the one that is happening between Apple and Google for the beacon.

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A smart city is expected to bring with it a better quality of life, sustainability of natural resources, efficient and reliable infrastructures and services. As of 2014, urban population accounted for 54% of the global population and continues to grow. The global urban population is expected to grow approximately 1.84% per year between 2015 and 2020. This adds to a multitude of teething issues to growing cities such as exploding traffic, poor public transport infrastructure and rampant exploitation of the limited natural energy resources in addition to the safety and security concerns of senior citizens. It poses definite challenges to livability and sustainability.

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As smart phones penetrate every aspect of our lives and mobile phones become a way of life, usage of mobile apps is also increasing significantly. Though millions of apps are being launched every day, it requires months of careful planning and effort to develop a great app.

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From staying relevant to enabling hyper growth – Cloud is imperative for ISVs! A recent business report estimates that, 85% of new software firms in the market have SaaS (Software as a Service) based software delivery, whereas 65% of new software from established ISVs is delivered as SaaS. One of the latest IDC report also forecasted that SaaS revenues grew 5x faster than traditional packaged software. This implies that Cloud is challenging traditional ISV business models. While Independent Software Vendors (ISVs) are under pressure to rapidly offer cloud ready or SaaS models of their application versions, to stay relevant and be competitive in the market, cloud offers opportunities to reach out to newer market segments and open new revenue streams rapidly. Cloud has leveled the pitch, offering the same benefits and opportunities to ISVs of all sizes and maturities. It is now up to the ISVs to adopt and exploit these opportunities to their benefit.

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