Successful consumer experiences are as much about behind-the-scenes business operations and processes as they are about easy-to-use products and cool designs. 

There is no doubt anymore that most companies recognize the true power of experience—thanks in large part to Apple, who has successfully emphasized user experience as an important element of success. And yet, it’s amazing to see that there is no simple definition of what “experience” really means or entails. Is it the overall interaction with a cool or smart design or is it confined to the graphic user interface (GUI)? I would say both. But I would also add that the complete user experience must also entail the service flows around various experience touch points.

The fact is, experience is the art of taking all those behind-the-scenes business processes and operating complexities (which we always tend to overlook), rationalizing them into streamlined functions, and then hiding them from the user by creating easy-to-use touch points and cool designs. So far, this is what has set Apple ahead of the competition, even as the competition floods the market with a surfeit of Apple look-alike products.

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Earlier this week we held a webinar - "7 Myths about Agile Testing - Busted!" - that generated a lot of good questions about how best to conduct testing while in a fast-paced, fluid Agile environment. We didn't have time to get to all the questions, so the Aricent experts who ran the webinar, Gopinath Ramachandran, Gayatri Singla, and Srimanta Kumar Purohit, have gone through the unanswered questions and answered them below.

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Earlier this week we held a webinar - "7 Myths about Agile Testing - Busted!" - that generated a lot of good questions about how best to conduct testing while in a fast-paced, fluid Agile environment. We didn't have time to get to all the questions, so the Aricent experts who ran the webinar, Gopinath Ramachandran, Gayatri Singla, and Srimanta Kumar Purohit, have gone through the unanswered questions and answered them below.

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The telecom landscape is evolving rapidly with mass deployment of technologies such as LTE. Base stations of smaller form factors, especially Femtocells, are playing an extremely critical role in this evolution by reducing the load on core networks through offloading. With dual mode functionality and high scalability, these products are also able to support a higher number of users. Next week, Aricent will be discussing the need for small cell solutions at two of the most important technology events for Telecom Equipment Manufacturers: the Freescale Technology Forum in San Antonio, Texas, from June 20-23, and the Femtocells World Summit in London from June 21-23. We look forward to sharing the conversations we have at both events on this blog, so check back in the coming days!

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In my last blog post, “Race to the Cloud,” I talked about cloud strategies for Tier-1 telcos. Essentially, they’re big enough to be able to take the risk of hosting their own cloud data centers (telco’s “private cloud”), while gradually climbing up the cloud-chain from IaaS-provider to PaaS-provider to SaaS-broker/communication-and-collaboration-as-a-service provider. But, what about the smaller players? They must be shying away from hosting cloud data centers (otherwise they would have been in the news) because of the kind of investment they need to set up the cloud infrastructure. However, they can’t ignore the fact that the cloud-model is knocking at their door and they really can’t afford to lose the business opportunities.

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Apple's World Wide Developers Conference keynote last week will be remembered for two things: the bloodbath of disrupted developers and apps it left in its wake, and that it was as important for cloud services as the iPod was for digital music, and that the iPhone was for smartphones.

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