As you probably will have noticed, we recently updated our strategic positioning and branding, introducing the Aricent Group as a provider of “innovation services for the connected world.” The Aricent Group name now serves as the new corporate brand for the company, with product innovation, design, and related engineering offerings marketed under the frog brand, and R&D engineering and carrier services marketed under the Aricent brand. The brands will each maintain their own client base and continue to collaborate in situations where clients can benefit from the Aricent Group's full breadth of capabilities.
Attend one of our webinars on “Addressing the Top 10 Challenges of LTE EPC Testing” to discover the challenges, pitfalls, and best practices in testing LTE EPC networks and products. Register for one of two sessions: on September 14, 2011 at 2:00pm EST, or September 21, 2011, at 10:00am BST (GMT+1).
Last week we conducted a webinar called “Change Rattles Radio Access Networks,” in which we discussed the recent advancements of radio access networks (RAN). The main topic was how operators can take advances in radio architecture to build a highly flexible and scalable network to meet the growing demands of their business. Some of the key points covered—cloud-based RAN, baseband pooling, effects of virtualization, and compact base stations—generated several interesting questions for us. Since there wasn’t enough time to address all these questions during the webinear, we decided to continue the dialogue in this post.
What makes a smart brand? What ingredients make for a successful brand? What is the future of marketing? These are some of the questions that were asked and answered at the recently concluded Paul Writer Futurist CMO Conference in Gurgaon, India, an event for marketing professionals in which many senior and mid-level experts from various well-known companies and brands in India came together to discuss the future of their profession.
The logical, deductive approach to problem solving that we are all taught is not always the best for trying to create breakthrough ideas. In fact it can be positively counter-productive. You often need to be "illogical", non-linear, and put the cart before the horse (that is, have the idea before you know why it's valuable) to help get things rolling.
After crazy couple of weeks in the consumer electronics / smartphone / computer / telecom mega-industry (it's really all one now), another bombshell arrived yesterday with the news that Steve Jobs has resigned as CEO and is taking on role of chairman of the board. In reality, it probably means he will be in an advising capacity not unlike what he's probably been doing for the last year while on medical leave. But still, a shock to the system.