At this year's Mobile World Congress we showcased a video that gives a quick overview of the wide range of capabilities that we have at the Aricent Group, including expertise in telecom as well as in industries that are being driven by communications and mobile innovations, such as healthcare, retail, and financial services. It gives a taste of our integrated strategy, design, and engineering capabilities, highlighting a few recent projects. Enjoy!
During this year's Mobile World Congress in Barcelona, RCR Wireless stopped by our hospitality suite and interviewed Shrikant Latkar, VP of Products and Solutions Marketing, to find out more about the Aricent Group. In particular, they wanted to discuss our landmark of hitting 35 LTE deployments around the world, and the work we have been doing in small cells (Femtocells) with a variety of partners.
What a week! Finally MWC 2012 is behind us, so are the endless queues for taxis and sandwiches. The main themes this year at MWC were smartphones, Long term Evolution (LTE), small cells, quality of service (QoS) and Customer Experience Management (CEM). Most of these themes were around in previous years as well, but what this year different is the emphasis on the implementation and commercialization.
Service providers have for several years been urged to learn from the retail industry on how to connect with their customers. The argument is that retailers have the correct perspective on things: they pay attention to what the customer wants, and constantly reinvent themselves based on buying behaviors.
The major announcements at this year's Mobile World Congress have mostly revolved around Android handsets. The heavy competition is pushing companies to be more adventurous with their designs both aesthetically and functionally. A common theme this year has also been the emphasis on photography and music quality out of the handsets. Let's look at the style, imaging, and sound trends in more depth. In this post I'll talk about the handset design highlights, and in Part Two I'll look at imaging and sound.
All four are tremendously powerful companies that each started in one category (book selling, search engine, etc.) and are branching out to disrupt adjacent categories. Because of this, they are all coming into conflict with one another. And they are all strong forces in mobile.