It’s a well known bromide of user research: customers don’t always know what they want - even when they think they do. Just because they can articulate it explicitly and provide detailed use cases, is no guarantee that once they get the thing they’ve asked for and desired, that they will in fact want it.
Unfolding the need for Unified Communications Federation
UC Federation is becoming the communication solution of choice not just for high-flying enterprises with shrinking travel budgets, but for Small Medium Businesses as well. Adoption of unified communications federation in enterprises is accelerating. More and more enterprises are embracing the need for software-powered communications beyond their network boundaries, to facilitate communication and collaboration anytime, anywhere among colleagues, vendors and customers around the globe.
Last week I had the opportunity to attend the Economist Innovation Conference, held at the Haas School of Business at UC Berkeley. It was a fast-paced (almost too fast), jam-packed event, with lots of good speakers and a heady flow of ideas. The downside to the 1-day format was that there was little time for networking, however they did make sure to get Q&A from the audience in almost every session, which was good.
At this year's Mobile World Congress we showcased a video that gives a quick overview of the wide range of capabilities that we have at the Aricent Group, including expertise in telecom as well as in industries that are being driven by communications and mobile innovations, such as healthcare, retail, and financial services. It gives a taste of our integrated strategy, design, and engineering capabilities, highlighting a few recent projects. Enjoy!
During this year's Mobile World Congress in Barcelona, RCR Wireless stopped by our hospitality suite and interviewed Shrikant Latkar, VP of Products and Solutions Marketing, to find out more about the Aricent Group. In particular, they wanted to discuss our landmark of hitting 35 LTE deployments around the world, and the work we have been doing in small cells (Femtocells) with a variety of partners.
What a week! Finally MWC 2012 is behind us, so are the endless queues for taxis and sandwiches. The main themes this year at MWC were smartphones, Long term Evolution (LTE), small cells, quality of service (QoS) and Customer Experience Management (CEM). Most of these themes were around in previous years as well, but what this year different is the emphasis on the implementation and commercialization.