It's getting a bit passé these days to say that technology is changing the world. While there’s no question that it is, what’s more intriguing is how the pace of technological change seems to be accelerating and the profound - almost instantaneous - implications it is having on our lives.
Today there is a lot of emphasis to get the current location of the UEs (users) to provide better services. This is required to provide location based services like advertising and infotainment to the end users. Service providers are interested to know the current location of the user as it helps in pushing relevant advertisements which in turn helps in revenue generation.
Advertisement is one of the most important medium of doing business these days. Retailers want their information related to discounts, new arrivals, what’s in stock and similar messages to reach their potential customers as soon as possible and with little effort and budget.
The connected car could be the biggest seller of the century and the dream is already being sold by the biggest of the companies in the world. The cars have been built, the testing is on and it is a known fact that Ethernet will play a critical role in automotive communications.
Real-time analytics and dynamic policies are shaping the way subscribers and interest groups are served by Communication Service Providers (CSPs) networks. However, to keep pace with the increasing variance of QoS attributes driven by the specialization of digital streams across industries, CSPs must extend their approach and make their network platform more reactive and tunable in order to respond to granular demand. To achieve this goal, they must exploit new UX (User Experience) data sources to optimize the operation of their Carrier Cloud while reducing churn and opex. In this blog, we are discussing the integration of Enterprise APM (Application Performance Management) UX KPIs with CSPs’ policy frameworks to drive operational efficiencies and increased CSAT.