Last week in our discussion on monetizing the explosion of data, we had looked at the challenges imposed by the explosion of data and the need to re-think the existing architecture and take a holistic approach by integrating multiple silos into a cross-leveraged network infrastructure that delivers fair-play, tiered services supported by personalized premium & value-added options.. Fundamentally this requires a new data-centric approach that builds the ability to distinguish & differentiate various use-cases, a dynamic policy control structure, and intergration with real-time charging, self-care, payment & notification systems.

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Effective data pricing is not about simply rolling out new pricing plans - it requires a re-think of strategies: implementation of new capabilities like policy control & traffic management; innovations in self-care, loyalty programs and cross-marketing; and  integration of all these dimensions into real-time charging, notification & payment solutions.

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