Every year Aricent produces a Technology Vision that showcases the top product design and engineering trends that impact our clients. The report provides a unique perspective on where the industry is headed and how design-integrated engineering is becoming crucial to meet customer expectations. This year's Tech Vision theme is Competing on Speed: Bringing Intelligence into the Customer Experience.

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It's getting a bit passé these days to say that technology is changing the world. While there’s no question that it is, what’s more intriguing is how the pace of technological change seems to be accelerating and the profound - almost instantaneous - implications it is having on our lives.

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Balancing vision and value

Senior technology leaders--CTOs and executives of Product Development & Engineering—must split their attention between keeping today’s products and services up to date and vibrant as they ideate, design and develop tomorrow’s digital blockbusters and breakthroughs. They must constantly monitor the pace and potential of emerging technologies to ensure their portfolios are balanced correctly--keeping one foot in today and the other in tomorrow. It often seems like an impossible task for an R&D organization to solve for rapid and durable growth, access to new markets and maintain the steady returns of its well established brands or products.

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