The rapid growth of online video has created tremendous new opportunities for content providers and mobile network operators (MNOs) to engage with customers and create new revenue streams. However, even although video content is a dominant component of many providers’ online strategies, they face multiple challenges to deliver video to their customers. At times, delivery becomes even more challenging when trying to figure out the key enablers to keep their viewers engaged. And, on top of media streaming, the revenue generated by ad insertion is growing fast and it is vital to push ads based on the viewer’s tastes and needs.

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