The rapid growth of online video has created tremendous new opportunities for content providers and mobile network operators (MNOs) to engage with customers and create new revenue streams. However, even although video content is a dominant component of many providers’ online strategies, they face multiple challenges to deliver video to their customers. At times, delivery becomes even more challenging when trying to figure out the key enablers to keep their viewers engaged. And, on top of media streaming, the revenue generated by ad insertion is growing fast and it is vital to push ads based on the viewer’s tastes and needs.
“Start now to reach for your movie scheduled in the next one hour as there is heavy traffic in the usual best route”. “2 days remaining for your journey to begin”. “Please be prepared to receive showers on your way to work”. “We have customized your news feed based on your past interests!”. “There is a suggested action item for you in this email. How do you like to respond?” What would we do without alerts like these that help make our life simple in this busy and hectic world! How do they happen though? Simple! They’re just a replication of the human intelligence and thought process, and help machines “learn” the way humans think.
There is a groundswell of interest these days in adopting blockchain, the technology that can radically improve the security and efficiency of banking, supply chain and other transaction networks and create new opportunities for innovation in new market segments.
Ever since mankind first harnessed radio waves a century ago, the spectrum of radio frequencies from 3 Hz to 3 GHz has been exploited for a variety of applications. Interestingly, waves between 20 Hz to 20 KHz are audible to humans, with the best sensitivity in the range 1 KHz to 4 KHz.
Today we enjoy the benefits of on-the-go mobile data thanks to 4G wireless technology. 4G comes equipped with an alphabet soup of features like multiple-input multiple-output (MIMO), further enhanced intercell interference coordination (FeICIC), co-ordinated multipoint (CoMP), beamforming, enhanced multimedia broadcast multicast system (eMBMS), license assisted access (LAA), higher order modulation with 256QAM, carrier aggregation (CA), dual connectivity (DC) and many more all supported in frequency and time division duplex (FDD and TDD) bands.
Earlier this month, we joined hundreds of tech enthusiasts at the Mobile World Congress (MWC) 2018, the world's largest annual exhibition for the mobile industry. As always, the event featured top mobile operators, manufacturers, technology providers and vendors.